Recognizing the economic impact of this transportation icon, the City of Tulsa asked Dewberry to develop a master plan for promoting and enhancing 26 miles of the historic highway. Working closely with Tulsa planners and engineers, we designed gateways that mark each end of the corridor, created the Cyrus Avery Centennial Plaza at the Arkansas River, and helped restore the route's largest neon sign.
The enhancement of Route 66 has spurred economic development by promoting infill development and repurposing old buildings.